Privacy statement Veggies First
This is the Privacy Statement of www.veggiesfirst.com.
We are pleased that you are visiting the Veggies First website! With Veggies First, we aim to encourage you to eat (more) vegetables and discover new types of vegetables. We do this by sharing information and recipes with you.
Veggies First is a registered trademark of Rijk Zwaan Zaadteelt en Zaadhandel B.V. (hereinafter: “Rijk Zwaan” or “we”).
In this Privacy Statement, we explain our policy on the processing of personal data. We describe which personal data we process, how we meet privacy principles and data subject rights. If you have any questions, please feel free to contact us at:
Rijk Zwaan Zaadteelt en Zaadhandel B.V.
Burgemeester Crezéelaan 40
2678 KX De Lier
[email protected]
Who is responsible for the processing of personal data?
This Privacy Statement applies to all our processing activities, including when we process personal data together with other parties (including a subsidiary in the Netherlands or abroad) via the website. Rijk Zwaan is responsible for the processing of personal data that is processed by or on behalf of Rijk Zwaan.
To whom does this Privacy Statement apply?
This Privacy Statement applies to the processing of personal data of users of the website. Users are visitors of the website www.veggiesfirst.com.
Which personal data are processed?
The personal data that may be processed are listed below. If you want to know which personal data are processed for which purposes, you can find more information under point 5. - First and last name - Email address - IP address
On what legal grounds do we process personal data?
1. With your consent.
2. It is necessary to process data to perform an agreement.
3.It is necessary to process data because it is legally required.
4. It is necessary to process data to protect a legitimate interest.
For what purposes do we process personal data?
i. So you can use the website. We use your personal data to the extent necessary to use our website. For the use of the website, we place cookies. You can read more about this in our Cookie Statement.
ii. (Direct) marketing: If you give your consent, we send newsletters containing commercial messages and/or information about Veggies First and/or Rijk Zwaan, possibly based on your preferences. For this, we use your email address. You always have the option to unsubscribe from our newsletters. Provided you have given your consent, Rijk Zwaan may also show online targeted offers or advertisements tailored to your preferences and track and process the interaction with Veggies First and/or Rijk Zwaan. Rijk Zwaan and third parties set cookies for this purpose. Read more about the use of cookies in our Cookie Statement .
iii. Participation in games of chance. Only if you participate in contests, events, promotions, and/or games of chance via our website, we use your email address to organize this, to notify the winner, and to measure the response.
iv. Technical and statistical purposes. When you visit our website, we process technical data related to the use of the website, so we can generate overviews of the website usage. For this purpose, we process technical data such as the IP address of your computer, the visited webpages of the website, the device and internet browser you use, the previous/next visited websites, and the duration of a visit. With insights into the number of visitors, the used devices and browsers, the bouncing rate, etc., we can understand how to improve and make the website more accessible. Cookies are also used for this purpose.
v. Laws and regulations. We process your personal data if we are obliged to do so on the grounds of legislation and regulations.
vi. Communication and complaint handling. If you contact us via email, due to a (privacy-related) question, a complaint, or for another reason, we process your email address and any other personal data you provide to contact you.
Retention periods
We retain your personal data for as long as you have given your consent or for as long as we are obliged to do so on the grounds of legislation and regulations, or for as long as necessary to handle complaints or disputes.
Who has access to your personal data?
Rijk Zwaan and its affiliated companies have access to your personal data. Furthermore, Rijk Zwaan uses the services of third parties for certain processing activities, such as hosting the website. If third parties gain access to personal data, Rijk Zwaan has taken organizational and contractual measures to ensure that personal data are only processed for the aforementioned purposes. Personal data are only provided to authorities if Rijk Zwaan is legally obliged to do so.
Links to other websites and social media
The website may contain links to third-party websites. This Privacy Statement does not apply to third-party websites. Rijk Zwaan is not responsible for these third-party websites or the processing of personal data by these third-party websites.
How do we secure your personal data?
Your personal data are treated confidentially by Rijk Zwaan, and Rijk Zwaan takes all reasonably possible technical and organizational security measures against loss or unlawful processing of these personal data. For this purpose, Rijk Zwaan uses various security techniques, including secure servers, firewalls, and encryption, as well as physical security of the locations where personal data are stored. For questions about the security or processing of personal data, or if there are indications or suspicions of data or system misuse, please contact us at [email protected].
Where are your personal data processed?
Your personal data are stored and processed within the EU. In some cases, personal data of EU residents may be transferred or made available outside the European Economic Area (“EEA”), but always under appropriate safeguards of European legislation.
What are your rights as a data subject?
Data subjects, in this case, users of the website, have various rights under the General Data Protection Regulation (GDPR), which are listed below. To exercise these rights, you can contact us at [email protected].
Right to information and access: You can request access to the personal data we process about you.
Right to rectification: If you believe we have incorrect data about you, we will correct it.
Right to be forgotten: You can have the personal data we process of you erased. It may be that we still need to process the data for other purposes (e.g., for our legal obligations).
Right to restriction of processing: You can restrict the processing of your personal data if you believe we are processing your personal data unlawfully or incorrectly.
Right to object: If you object to the processing of your personal data, we will discontinue the processing as soon as possible.
Right to data portability: If you would like your personal data to be transferred, please contact us.
Withdrawal of consent: If you have given consent for the processing of your personal data, you have the option to withdraw your consent.
Furthermore, we do not use automated decision-making based on the GDPR.
Other questions or complaints?
For other questions and/or complaints, please send an email to: [email protected] Do you have a complaint? Let us know, we would like to resolve it together. If this is not possible, you can submit your complaint to the privacy supervisor: in the Netherlands, this is the Dutch Data Protection Authority (Autoriteit Persoonsgegevens).
Changes to this Privacy Statement
This Privacy Statement may be amended. We advise you to review this Privacy Statement regularly for any changes.
This Privacy Statement was last updated on 7 March 2025.