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summer campaign

we're here to make veggies the main event

Veggies, they make us feel good, yet they’re still often seen as an afterthought.
That’s where we come in. We’re on a mission to put veggies front and center, at home, in stores, in restaurants, and beyond. Expect bold moves and inspiring ways to bring more vegetables into everyday life.
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vegetables the easy choice
YOUR GO-TO FOR VEGGIE IDEAS

Making veggies the easy choice

Afbeelding
vegetables the easy choice

We get it-life's busy, and veggies can seem like extra effort. That's why we are here to make it simple. From quick prep tips, highlighting the benefits and foolproof veggie recipes to smart shortcuts, we are making it easier and rewarding to put veggies at the center of your daily routine. No complicated steps. No boring bites. Just feel-good food that fits your day.

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vegguide
FROM STORAGE TO COOKING TIPS

Your ultimate veggie guide

Afbeelding
vegguide

Vegetables are at the heart of every great meal — vibrant, versatile, and packed with flavor. Whether you're curious about what’s in season, looking for the best ways to store your fresh finds, or searching for foolproof cooking techniques, you’ve come to the right place.
Here, you'll find everything you need to make vegetables the star of your plate: expert buying tips, storage advice, clever cooking methods, and of course, mouthwatering recipes to inspire you. Dive in and discover how easy and delicious it can be to bring out the best in every vegetable!

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team up
A collaborative effort

Teaming up for better veggie access

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team up

At Veggies First, we believe that veggies should take center stage – not just on your plate, but in our daily routine. Our mission is to make veggies the easy choice, in a way that feels natural and fun. Do you work for a supermarket chain, a restaurant, a (local) government or are you an food entrepreneur with the same mission? Let's partner up.