partners of veggies first

From the ground up: Our fresh food partners

We believe that access to fresh veggies starts with power collabs. That’s why we want to work with like-minded food makers, change makers and community organizations who share our mission for a food system with more veggies. We’re teaming up to make vegetables easier to get—and harder to ignore.

Partner brands

Let's rally together and put Veggies First! 

At Veggies First, we believe that veggies should take center stage – not just on your plate, but in your daily routine. Our mission is to make veggies the easy choice, in a way that feels natural and fun. Do you work for a supermarket chain, a restaurant, a school or a (local) government? Do you have ideas that strengthen our mission? We might need to partner up. 

As part of the Rijk Zwaan family, these partner brands already joined to play a role in our shared mission to grow, distribute, and promote fresh veggies—and we’re always looking for new partners to join the movement.

 

 

Sweet Palermo
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Surprisingly sweet

Sweet Palermo

Sweet Palermo
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With its naturally sweet flavor and high vitamin C content, Sweet Palermo is a versatile pepper that fits right into a variety of dishes. Whether you’re roasting, stuffing, slicing into salads or grilling, it brings a mild, rich taste that works every time.

Did you know that Sweet Palermo is the pepper with the highest amount of Vitamin C?

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bursting with flavour

Tatayoyo

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Bursting with bold, fruity notes and tropical flair, Tatayoyo brings the exceptional flavor of wild peppers into a perfectly snackable size. With an intense aroma, crisp crunch, and fewer seeds, it's made for those who love their veggies vibrant and full of character.
Enjoy it raw—just like an apple—or elevate your dishes by cooking it to unlock even deeper layers of flavor. Packed with Vitamin C (just one gives you your daily dose!), Tatayoyo is as nutritious as it is delicious.

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Strong crunch. Multiple uses.

Crunshella

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Crunshella is developed to meet a practical need in modern kitchens: a leaf that can carry fillings, support warm or cold toppings and stay consistently crisp. With naturally spoon-shaped leaves and a reinforced structure, it offers a reliable, ready-to-use solution for tapas-style spoons, wraps and whole-leaf salads.

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