At Veggies First, we believe that veggies should take center stage – not just on your plate, but in your daily routine. Our mission is to make veggies the easy choice, in a way that feels natural and fun.

We offer smart ideas and simple habits to help you prioritize vegetables. It's not about restrictive diets, but about enjoying real food that fuels your body and fits your lifestyle.

We are a global team of passionate individuals united by one goal: helping others build healthier routines. From content specialists to food enthusiasts and health-conscious thinkers, we bring diverse perspectives together to make vegetables more visible, accessible and appreciated.

Veggies First is a fresh initiative by Rijk Zwaan, a leading vegetable seed company. Together, we believe great food starts with great vegetables – and better choices begin with small steps.