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10 pantry must-have ingredients

Baby's first solid food? Start with vegetables

welke groente in de koelkast

Not all varieties of vegetables should be stored in the fridge. So, which can, and which can't?

What is the nutritional value of lettuce?

Enjoy fresh lettuce for longer - the best way to store lettuce

23 October 2018

Not all cucumbers are long and green. Get to know the different varieties.

05 February 2018

Make your own vegetable rice

15 January 2018

Six healthy food choices from a jar or the freezer

15 October 2017

How to make your own salad dressings

How to make vegetable noodles

a healthy high tea

How do you organise a healthy high tea?

Cooking with edible flowers, how do they taste and which ones to try

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Veggies First is a movement to rethink the role of vegetables in our daily lives. We believe veggies aren’t just a side dish—they deserve to shine. They make us feel good, yet they’re still underrated, and often hard to find in everyday options. We’re here to change that.

Through bold ideas, practical support, and real-world action, Veggies First empowers people to choose vegetables more often—at home and out of home. We want to make veggies the easy, tasty, and rewarding choice. Anytime, anywhere.

Yes please! One of our core goals is to improve the availability of vegetables—making it easier to enjoy veggies, no matter where you are. We are always looking for partners who share that vision. If you’re a retailer, a restaurant, or fellow veggie enthusiast who wants to join the mission, let’s talk. Reach out via our website or DM us anytime.

Not at all. Whether you're vegan, flexitarian, or a meat lover, Veggies First is for anyone who wants to eat better—starting with more veggies on your plate. We make it easy (and enjoyable) to add veggies to your daily routine, no matter your lifestyle.

Glad you asked! Start small. Add an extra veggie to your lunch. Swap one snack for a veggie. Try one of our tips or hacks to build new habits without overhauling your routine. We’re here to make veggies feel less like a chore and more like a win—every time you choose them. Check out social channels for easy ideas to get started!