Easy to make. Hard to resist.
Veggie
recipes
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But don’t worry — there’s plenty of delicious inspiration waiting for you. Your next favourite recipe might be just one veggie away.
Get to know Veggies First
Frequently
Asked
Questions
Veggies First is a movement to rethink the role of vegetables in our daily lives. We believe veggies aren’t just a side dish—they deserve to shine. They make us feel good, yet they’re still underrated, and often hard to find in everyday options. We’re here to change that.
Through bold ideas, practical support, and real-world action, Veggies First empowers people to choose vegetables more often—at home and out of home. We want to make veggies the easy, tasty, and rewarding choice. Anytime, anywhere.
Yes please! One of our core goals is to improve the availability of vegetables—making it easier to enjoy veggies, no matter where you are. We are always looking for partners who share that vision. If you’re a retailer, a restaurant, or fellow veggie enthusiast who wants to join the mission, let’s talk. Reach out via our website or DM us anytime.
Not at all. Whether you're vegan, flexitarian, or a meat lover, Veggies First is for anyone who wants to eat better—starting with more veggies on your plate. We make it easy (and enjoyable) to add veggies to your daily routine, no matter your lifestyle.
Glad you asked! Start small. Add an extra veggie to your lunch. Swap one snack for a veggie. Try one of our tips or hacks to build new habits without overhauling your routine. We’re here to make veggies feel less like a chore and more like a win—every time you choose them. Check out social channels for easy ideas to get started!