Article overview | Veggies First

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26 June 2026

Embrace the 10-times rule with kids

Everything you want to know about VeggiesFirst

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Veggies First is a movement to rethink the role of vegetables in our daily lives. We believe veggies aren’t just a side dish—they deserve to take centre stage. They make us feel good, yet they’re still underrated and often hard to find in everyday options. We’re here to change that

Through bold ideas, practical support, and real-world action, Veggies First empowers people to choose vegetables more often—at home and when dining out. We want to make veggies the easy, tasty, and rewarding choice. Anytime, anywhere.

Yes, absolutely! One of our core goals is to improve the availability of vegetables—making it easier to enjoy veggies, no matter where you are. We’re always looking for partners who share that vision. If you’re a retailer, a café, or a fellow veggie enthusiast who wants to join the mission, let’s chat. Drop us a message anytime: [email protected]

Not at all. Whether you're vegan, flexitarian, or a meat lover, Veggies First is for anyone who wants to eat better—starting with more veggies on your plate. We make it easy (and enjoyable) to add veggies to your daily routine, no matter your lifestyle.

Glad you asked! Start small. Add an extra veggie to your lunch. Swap one snack for a veggie. Try one of our tips or hacks to build new habits without overhauling your routine. We’re here to make veggies feel less like a chore and more like a win—every time you choose them. Check out our social channels for easy ideas to get started!

What's growing on?

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Everything you want to know about VeggiesFirst

Frequently

Asked

Questions

What is Veggies First, exactly?

Can I partner with Veggies First?

Is Veggies First for vegans?

How can I start putting Veggies First in my own life?

Who said veggies aren’t for brekkie? Not us!

Why we should eat our veggies first

Inspiring little foodies

Yes, kids should play with food!

Join us at the Little Food Festival

7 behaviours to eat more veggies

One extra tomato is all it takes

How to Get Back to Healthy Eating in January

Go from 'yuk' to 'yum': helping kids love their veggies

Bang in some beans: your fibre & protein powerhouses

How veggie prep will transform your week

Embrace the 10-times rule with kids

Everything you want to know about VeggiesFirst

Frequently Asked Questions

What is Veggies First, exactly?

Can I partner with Veggies First?

Is Veggies First for vegans?

How can I start putting Veggies First in my own life?

Frequently

Asked

Questions