pre-launch of Veggies First
The goal was simple: to draw attention to a brand that puts vegetables at the center of the plate. With energy and enthusiasm, the performance helped us share a clear message—it’s time for veggies to take the lead.
The reaction from attendees was positive and curious. Many stopped to learn more, ask questions, and discover what Veggies First stands for. Our team was on hand to explain our focus on making vegetables more appealing, accessible, and central to everyday meals.
This early introduction allowed us to start important conversations with industry professionals and consumers alike. We’re excited to keep building on this momentum and look forward to officially launching Veggies First in the coming months.
Watch the video below to see the surprise performance that brought our message to life.