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They make us feel good and bring color to our plates—yet they’re still too often seen as an afterthought.
That’s where we come in. We’re here to make veggies the hero—at home, in stores, in restaurants, and beyond. Expect bold actions and inspiring ways to bring more veggies into everyday life.
Making veggies the easy choice
We get it-life's busy, and veggies can seem like extra effort. That's why we are here to make it simple. From quick prep tips, highlighting the benefits and foolproof veggie recipes to smart shortcuts, we are making it easier and rewarding to put veggies at the center of your daily routine. No complicated steps. No boring bites. Just feel-good food that fits your day.
Recipes
Fresh and
flavourful ideas
Your ultimate veggie guide
Vegetables are at the heart of every great meal — vibrant, versatile, and packed with flavor. Whether you're curious about what’s in season, looking for the best ways to store your fresh finds, or searching for foolproof cooking techniques, you’ve come to the right place.
Here, you'll find everything you need to make vegetables the star of your plate: expert buying tips, storage advice, clever cooking methods, and of course, mouthwatering recipes to inspire you. Dive in and discover how easy and delicious it can be to bring out the best in every vegetable!
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Teaming up for better veggie access
At Veggies First, we believe that veggies should take center stage – not just on your plate, but in our daily routine. Our mission is to make veggies the easy choice, in a way that feels natural and fun. Do you work for a supermarket chain, a restaurant, a (local) government or are you an food entrepreneur with the same mission? Let's partner up.