We are a global team of passionate individuals united by one goal: helping others build healthier routines. Veggies First aims to increase our veggie intake by one serve per day. We do this by making 5 key behavioural changes:

1. Eat your veggies first (Start your meals with a salad or veggie side)
2. Buy your veggies first (Practice starting in the veggie aisle when you shop)
3. Make veggie firsts a success (Kids can become veggie advocates)
4. Wake up to veggies first (Breakfast is a great opportunity to add a serve of veggies!)
5. Snack on veggies first (We need fewer processed snacks and more veggie options)

Veggies First is a fresh initiative by Rijk Zwaan, a leading vegetable seed company. Together, we believe great food starts with great vegetables – and better choices begin with small steps.